Don't Overlook the Power of Debit Cards

The use of debit cards is skyrocketing. Consumers are using debit cards billions of times each year. And, merchants are discovering that the benefits of debit card acceptance go far beyond an expanded customer base.

"There's no doubt that customers like the convenience of debit cards. And, they appreciate the fact that they can carry less cash," said Norman Haug, Vice President of Relationship Management at Chase Merchant Services, LLC. "But debit cards are also a winning choice for the merchant."

Because debit cards are based primarily on a per-transaction fee, merchants often find they save significant processing costs over credit cards. Plus, with PIN-based transactions, debit cards are a highly secure payment mechanism, with losses typically lower than with credit cards.

Other benefits to merchants include reduction of dishonored check expense, speedier checkout and higher ticket totals.

To find out more about adding debit card processing to your card acceptance capabilities, please call Custom Credit Card Processing at 703-739-2224 or contact us by email at info@customcreditcardprocessing.com. We'll be happy to help you get the equipment and authorizations you need to start accepting debit cards this holiday season.

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