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Plug-and-Go Terminals: Making POS Work for You

Easy installation, fast and trouble-free processing. Your business depends on your ability to process multiple kinds of transactions—debit and credit cards and checks—quickly and efficiently at the Point of Sale. Customers demand it, and your competition is already providing it.

"The Point of Sale is the bridge between a business and its customer," explained Lisa Lubrano, Product Manager for Chase Merchant Services, LLC. "That's where a business makes or breaks customer service, and it's where most service holes occur."

In the face of 30 percent growth in U.S. debit card use between March 2000 and March 2001, businesses are compelled to keep the customer payment process efficient and error-free.

Slow transactions, lack of payment options and under-trained staff can lead to errors and delays, leaving customers dissatisfied and unlikely to return. Faster, more efficient POs processing can build return business.

Chase Merchant Services now makes available two new terminals—the Verifone Omni 3200 and the Hypercom ICE 5700—which can save time, money and space as they help you build business. Both solutions are lightweight and flexible with a demo mode that lets you train employees without impacting live transactions in the terminal.

"The hands-on training module has made both of these terminals very popular," Lubrano said, "It's an option that allows businesses to maximize training while minimizing the time spent on it."

Both solutions offer retailers the convenience of check acceptance guarantee service and support for AVS Retail, AVS Card Not Present, CVV2 and account truncation transactions. The Verifone Omni 3200 also offers a tip option for salons as well as a clerk log-in option. With the ICE 5700 terminal and Hypercom ICE-PACTM software, you can display promotions and advertising messages on the touchscreen as well as print logos and messages on customer receipts.

No Second Phone Line Required

The menu-driven Verifone Omni 3200 features a triple-track card reader that supports all magnetic-striped cards, including new drivers' licenses. Weighing in at just over two pounds, it requires a single electrical outlet and has two telephone ports, so you don't need a second phone line. With features to support purchasing and commercial card processing, tip processing, and address verification on mail order transactions, the Omni 3200 is the ideal solution for retail businesses. The restaurant package includes IRS TRAC tip reporting, server detail reports, shift reports, open/close bar tab and more.

Integrated PIN Keypad

With a keypad that supports PIN entry, the Hypercom ICE 5700 is a true all-in-one solution that saves counter space and reduces clutter. The retail application supports purchase/commercial cards, address verification, debit cards, Electronic Benefits Transfer (EBT) and auto close. For restaurants, the Hypercom ICE 5700 supports IRS TRAC tip reporting, gratuity guidelines, bar tabs, server reporting and more.

"A convenient, flexible payment terminal and a well-trained staff to operate it are the keys to leveraging the point-of-sale experience for return business," Lubrano emphasized. "These two solutions make both possible."

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